Cision Point held a Webinar on “Using Best Practice Tools to Manage your PR Campaigns more Effectively.” This one-hour-long Webinar focused on using Cision Point to manage a PR campaign effectively. Apart from the hundred thousands of traditional media contacts, Cision Point also offers 10,000 blogger contacts based on their beats. Further, various value added services like Distribution services, Media Monitoring, Creating Press Reports, Generating Publicity Value (instead of Ad Value) etc are at the store.
Though it seemed to promote Cision Point, a significant portion of the presentation was spent on Search Engine Optimization. Cision Point helps its customers create press releases which are spider oriented. This means, the words used in the press releases are judiciously chosen so that the spider would index these words. Also, these words are placed at target spots where the spider is likely to index. Consequently the press releases would prop up with the most number of hits in Google/search engine.
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