PR Web held a Webinar on October 23, 2008 that would be of interest to all PR professionals aiming at maximum visibility for their companies through the online content. The topic of the webinar was "PRWeb New User Orientation-How We Generate Online Visibility for YOU". Hosted by Mario Bonilla Platform Director and Customer Delight Specialist at PR Web, this webinar primarily recommended using different formats to create content - rather than sticking to one. This, would increase your online visibility. The various formats proposed were :- Press Releases, Adding Images to your Press Releases, Creating Videos, Blogging and social networking. Clearly, the stress here is to deliver your message in a way that people would like to get it. For instance, young entrepreneurs may probably search your company in YouTube rather than in Google. Whatever be the format, the content must have depth and understanding.
Another aspect which was discussed was the need and significance of writing and hosting an effective press release. The headlines in a press release should sum up the entire release at one go. The presenter speculated that the Google crawls the first 63 characters and hence the words employed in the first few sentences must be intelligently chosen. Apart from these, pull quotes, images and links are vital. The links must be created at the earliest because readers may not read till the end of the release. It was also suggested to use third person voices in the release. Ideally there must 2-3 key words in the entire release.
While highlighting the significance of the looks and the feels of the landing page, the presenter stressed the need to identify one's landing neighbors - Are you landing along with appropriate neighbors? If not, analyze and dissect causes. Find out what other pages are doing which you do not.
Identify who is blogging/ talking/reading and listening to you and try to develop a rapport with them. Create blogs on your press releases. Clearly the thrust of all these is to create online evangelists (other people who will talk about you) who will increase your online visibility.
All in all, an informative webinar which gave a new dimension to PR content generation.
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