As Obama, the 44th President of the United States of America, and the first Afro-American President of the nation, takes office, much discussion has been initiated on what he did right. This in the light of negative media that was brandished about the man, on an almost daily basis. Apparently, he couldn’t do anything wrong. His PR strategies alone are testimony to his meticulous planning.
Here is an analysis of the strategies used by Obama to make sure he reaches all sectors of the society.
Obama’s campaign experts have given importance to every detail, right down to updating the logo of their official website. Great care has been taken to maintain a consistent font on all the campaign material. The tone of the campaign has been the same throughout. Also, Obama’s PR people have turned him into a real tech savvy candidate. His campaigners had used text messaging to communicate to voters about their manifesto, his promises, and even simple things like the route to the voting offices, and a reminder of the voting date. Social Networking sites have been used to the maximum. On MySpace Obama has over 270,000 friends, Facebook shows over 200,000, YouTube shows over 16,000 subscribers. LinkedIn has a profile of Obama, with over 500 contacts listed. Suffice to say, this candidate is everywhere on the net.
One could ascribe his vote among the younger generation to these tech savvy strategies.
One his website you can find Flickr and Videos, that would be interesting to any casual browser. The website also offers options to set up your own communities.
Obama even blogs! His campaign staff are avid bloggers and constantly upload updates, YouTube videos of speeches and such. And their posts have regular followers and numerous comments.
PR Squared and Search Marketing Gurus (Jan, 2008, Oct, 2008 and Nov, 2008) go into an in depth analysis of the campaign.
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