The American newspaper business is facing its all time biggest slump. Journalists are losing jobs every day, and the percentage of people displaced is only increasing.
This has given rise to the escalation of another phenomenon. Experts say that the transition from journalism to PR has been highest in recent times, following the newspapers layoffs. Though many senior journalists eventually shift to the PR industry, the layoff has forced reporter to make the change much earlier in their careers.
A career in PR is currently seen as one that is more secure than journalism. It has also proved to be more profitable, and the industry is expanding.
Setting up a PR business is easier than you think! If you are a journalist-turned-PR professional, all you need is a Notebook, and a media database that will provide you with opportunities. One in-demand media database you could go to is MyMedia Info, an affordable media database offered by RedEgg Solutions. Cision and Vocus offer similar products at varying prices.
Make the right choices and watch your PR career take off!
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