Radian6 has shook hands with Cision on a deal to provide social media monitoring services to the PR company. CEOs and heads of both companies anticipate this move to be profitable for all concerned.
The move will mean wider scope of opportunities for Radian6, as it will bring social media monitoring into mainstream. Marcel Lebrun, CEO of Radian6 said, “It’s quite significant for us. The size of the organization and their customer base … means a whole lot of new customers.”
For Cision, one of the leading companies in the Public Relations scene, it will mean a drastic increase in the number of blogs it monitors. Vice-president Peter Granat had this to say, “We already monitor thousands of blogs, but Radian6 is up to almost 100 million. It’s a great expansion for us”. Cision will also be monitoring thousands of online forums, over 20,000 online media sources, over 450 leading rich media sites, top micro blogging sites, LinkedIn, and video- and image-sharing sites, including YouTube and Flickr.
The media monitoring trend is fast becoming popular among successful brand names as it translates into broadening of markets and a more efficient management of reputation and relationships.
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